For Artists, by Artists

Sell more vinyls during release week

No new tools. No platform migration. No generic blasts.
We use your existing email and SMS tools to send personalised messages to the right fans at the right time, driving vinyl and record sales during release week.

Apply for Sprint

Apply for Sprint

Apply for Sprint

Abstract glowing orange book-shaped form on a dark background
Two people installing or adjusting abstract blue artworks on a gallery wall

Manifesto

One record sale = 1000 Streams

During release week, revenue and chart position are most influenced by direct purchases.
We concentrate high-value album sales when they have the greatest impact.


One record sale = 1000 Streams

One album or ticket sale can outweigh thousands of passive streams.
We focus on driving high-value purchases during the 7-day window, where revenue and long-term impact are most sensitive.


Portrait avatar of a woman with dark hair on a orange background

The Wellerman Campaign

Featured in Music Ally

Featured in Music Ally

Flossy.ai powered interactive merch activation for The Wellermen, featured in Music:Ally. Executed inside live artist campaigns, working directly with owned-audience channels.

Flossy.ai powered interactive merch activation for The Wellermen, featured in Music:Ally. Executed inside live artist campaigns, working directly with owned-audience channels.

How it works

How it Works

How it Works

Not a creative agency. We run the activation system using your existing crms like laylo, mailchimp, sms and email


1

Identify your
realest fans

We find the superfans and high-intent supporters inside your email and SMS lists — not just everyone.

2

3

Build momentum before launch

Send the right message at the right time

plan the countdown, reminders, and urgency touches that lead into your release or on-sale moment.


3

2

Send the right message at the right time

Build momentum before launch

Email and SMS sequences tailored to each fan group — designed to convert attention into sales

4

See what
actually sold

See what
actually sold

We measure revenue, unit lift, and performance by fan group — so you know what worked and what to repeat

Pricing

Flat fee, no retainer, no lock-in

Flat fee, no retainer, no lock-in

Plan Sprint

£149

£149

Cohort framework template

Cohort framework template

Release window cadence blueprint (T-10 → T+5)

Release window cadence blueprint (T-10 → T+5)

Copy prompts + sequencing logic

Activation checklist

Post-window reporting template

Apply for Sprint

Execute Sprint

£849

£849

Full cohort segmentation inside your CRM

Full cohort segmentation inside your CRM

Configured release window cadence (T-10 → T+5)

Configured release window cadence (T-10 → T+5)

Multi-channel execution (email + SMS)

Multi-channel execution (email + SMS)

Live monitoring during release week

Live monitoring during release week

Post-week performance report (units per cohort + lift vs baseline)

Post-week performance report (units per cohort + lift vs baseline)

Apply for Sprint

Apply

Apply for a 14 week activation

Apply for a 14 week activation

FAQ

Frequent questions

Practical details about applying, schedules, and study format

Frequent questions

Practical details about applying, schedules, and study format

Do you run paid ads?

No. We focus on converting your existing fanbase during time-sensitive release and on-sale windows. This is about maximizing owned audience revenue — not buying reach.

Do you design creative

What tools do you need?

Can this work without vinyl?

What if we can’t share data?

Do you run paid ads?

No. We focus on converting your existing fanbase during time-sensitive release and on-sale windows. This is about maximizing owned audience revenue — not buying reach.

Do you design creative

What tools do you need?

Can this work without vinyl?

What if we can’t share data?